About this Course
Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
To enroll in this course for free, click on “Enroll now” and then select “Full Course. No certificate.” This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that’s just right for each English language learner.
|Shareable Certificate||Earn a Certificate upon completion|
|100% online||Start instantly and learn at your own schedule.|
|Flexible deadlines||Reset deadlines in accordance to your schedule.|
|Hours to complete||Approx. 31 hours to complete|
|Available languages||Subtitles: English|
|Career direction||44% started a new career after completing these courses|
|Career Benefit||49% got a tangible career benefit from this course|
|Career promotion||16% got a pay increase or promotion|
SKILLS YOU WILL GAIN
- Business Plan
- Market Research
- English Language
This Course Offered by University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Syllabus – What you will learn from this course
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.